Eid al-Adha 2025 turned out to be a historic moment for Pakistani cinema. Two very different films — a romantic comedy and a horror thriller — lit up the box office and proved that the local industry is not only alive but evolving. ‘Love Guru’ shattered commercial records, while ‘Deemak’ opened the door for bold, genre-defying storytelling.
Love Guru – The Rom-Com That Ruled the Box Office
Starring Mahira Khan and Humayun Saeed, Love Guru set a new standard for commercial Pakistani films. Audiences flocked to cinemas across the country — and internationally — to witness this light-hearted romantic entertainer.
Domestic Collection (Pakistan):
PKR 37.05 crore
Overseas Collection:
PKR 33 crore
UK, UAE, USA, Canada, Australia, Norway
Worldwide Total Box Office:
Over PKR 70 crore
This makes Love Guru one of the highest-grossing Pakistani films of all time — and possibly the top-grossing rom-com. Packed houses, strong word of mouth, and international success have proven that the audience is ready to support local content when it’s well-crafted and entertaining.
Deemak – Horror Hits Home:
On the flip side of the genre spectrum, Deemak surprised everyone with its strong performance in a space previously untapped at this scale — horror. Featuring Samina Peerzada, Faysal Qureshi, and Sonya Hussyn, the film has become a trendsetter for supernatural thrillers.
16-Day Domestic Collection: PKR 12.7 crore
Third Weekend Hold: Only a 23% drop — showing excellent audience retention
Head-to-Head: Love Guru vs Deemak:
| Feature | Love Guru | Deemak |
|---|
| Genre | Romantic Comedy | Horror Thriller |
| Pakistan Box Office | PKR 37.05 crore | PKR 12.7 crore (16 days) |
| Overseas Box Office | PKR 33 crore | N/A |
| Worldwide Gross | PKR 70+ crore | N/A |
| Audience Reaction | Blockbuster, family-friendly | Horror surprise hit with strong word of mouth |
| Top Regions | UK, UAE, US, Canada | Lahore, Karachi |
